Marketing & Branding Archives - Fresh Cup Magazine https://freshcup.com/category/retail-commerce/marketing-branding/ Coffee Industry Stories and Insights Fri, 12 May 2023 19:15:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 https://freshcup.com/wp-content/uploads/2022/11/cropped-Untitled-512-×-512-px-2-32x32.png Marketing & Branding Archives - Fresh Cup Magazine https://freshcup.com/category/retail-commerce/marketing-branding/ 32 32 70038258 Bang For Your Buck: Top Marketing Insights From Coffee Fest New York https://freshcup.com/bang-for-your-buck-top-marketing-insights-from-coffee-fest-new-york/ Fri, 12 May 2023 11:00:00 +0000 https://freshcup.com/?p=35376 In March of 2023, I had the honor of leading three different panel discussions at Coffee Fest in New York. This was the first in-person event I got to attend as a representative of Fresh Cup since relaunching the website in April 2022. To feel the energy and excitement of the coffee industry was invigorating—it…

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]]> 35376 A Business Owner’s Guide To Media Interviews https://freshcup.com/a-business-owners-guide-to-media-interviews/ Fri, 05 May 2023 11:00:00 +0000 https://freshcup.com/?p=34985 Does the mere thought of talking to a journalist make you nervous? Here are tips and tricks for every business owner to ace their next media request.

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]]> 34985 How to Capture the Perfect Coffee Photo https://freshcup.com/how-to-capture-the-perfect-coffee-photo/ Fri, 14 Apr 2023 11:00:00 +0000 https://freshcup.com/?p=34910 Many people's first interactions with a café are visual—and you don't have to be a photographer to take photos that define your brand and attract customers.

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]]> 34910 Delivering On Both Fronts: Coffee Shops Diversify With Shipping Services https://freshcup.com/delivering-on-both-fronts-coffee-shops-diversify-with-shipping-services/ Fri, 31 Mar 2023 11:00:00 +0000 https://freshcup.com/?p=34748 Many cafés double as bike repair shops, bookstores, clothing boutiques. With the rise of ecommerce, some are using their space as a shipping locale.

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]]> 34748 Coffee Packaging Design: 3 Roasters Share Key Lessons Learned On Creating Memorable Packaging https://freshcup.com/coffee-packaging-design-3-roasters-share-key-lessons-learned-on-creating-memorable-packaging/ Fri, 17 Feb 2023 12:00:00 +0000 https://freshcup.com/?p=34225 We spoke to three coffee roasting pros to learn how packaging design can attract new customers—and keep them coming back for more.

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]]> 34225 Working Wonders: The Power of Cross-Brand Collaborations https://freshcup.com/working-wonders-the-power-of-cross-brand-collaborations/ Wed, 25 Jan 2023 12:00:00 +0000 https://freshcup.com/?p=33919 Don't sit alone at your café or roastery—how partnerships and collaborations can strengthen your brand and bring new customers in.

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]]> 33919 Stop Scrolling: Five Tips to Build Your Instagram Following https://freshcup.com/top-tips-for-developing-your-instagram-strategy/ Wed, 30 Nov 2022 12:00:00 +0000 https://freshcup.com/?p=32494 Most coffee businesses rely on social media—particularly Instagram—to communicate with customers. Here’s everything you need to know to be successful on the 'gram.

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]]> 32494 A Rose by Any Other Name: What To Call Your Coffee Company https://freshcup.com/a-rose-by-any-other-name-what-to-call-your-coffee-company/ Fri, 21 Oct 2022 11:00:00 +0000 https://freshcup.com/?p=32497 The name you choose for your coffee business might be the most important decision you make. How four business owners came up with theirs.

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]]> 32497 How to Nail Your Next National Coffee Day Promotion https://freshcup.com/the-fun-of-food-and-drink-holidays-celebrating-national-coffee-day/ Wed, 28 Sep 2022 11:00:00 +0000 https://freshcup.com/?p=32291 Take advantage of trending and fun food holidays—you can draw more customers in without a big marketing budget and have fun in the process.

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]]> 32291 Couplet Coffee Is Doing Coffee Social Media Better https://freshcup.com/couplet-coffee-is-doing-coffee-social-media-better/ Thu, 02 Jun 2022 11:00:00 +0000 https://freshcup.com/?p=30967 How Couplet Coffee has gone off-script to achieve legend status on social media. 

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